Director de vânzări Dacia: În 2027 noile Striker și Spring ne vor asigura creșterea

Frank Marotte, Dacia's VP, discussed the expected impact of new models Spring and Striker on European sales, emphasizing their role in growth for the upcoming year. Production for both models is underway, with Spring already in production. The hybrid Sandero is also anticipated to boost sales. Despite a decline in Duster registrations, Dacia remains committed to its established models while introducing new ones. Marotte highlighted the importance of differentiating Striker from existing models to avoid market cannibalization. He acknowledged challenges from increased competition, particularly from Chinese manufacturers, but expressed confidence in Dacia's future growth and market position, especially in Romania.