Din Ialomița până pe rafturile din Polonia și Slovacia. Cum au ajuns pepenii unei ferme românești în Lidl-uri de peste graniță, prin investiții și parteneriate pe termen lung

A farm in Slobozia Nouă, Ialomița, has expanded from 2.5 hectares to 160 hectares of watermelon cultivation, supplying Lidl stores in Romania and abroad. The partnership with Lidl, established in 2017, allows for better production planning and market predictability. The farm employs sustainable practices, avoiding pesticides and relying on manual labor for cultivation. Weather conditions significantly impact production and sales, making reliable partnerships essential for farmers. The farm's modern irrigation systems and technology have improved efficiency, enabling quick delivery of fresh produce to retailers.