Digitas lansează prima campanie locală de imagine a brandului Volkswagen: „Ca prima dată, de fiecare dată”

Digitas has launched Volkswagen's first local brand campaign, emphasizing the emotional bond between people and their cars. The campaign, titled "As the First Time, Every Time," highlights long-term relationships rather than immediate offers. The initial ad features a father grappling with parting from his beloved Volkswagen, showcasing a unique attachment that few automotive brands can authentically claim. This project marks a significant milestone for Digitas and Volkswagen in the automotive industry.