Digital cu scop: românii consumă media mai selectiv, iar AI intră tot mai mult în deciziile de zi cu zi

The latest Spark Foundry study reveals a shift in digital behavior among urban internet users, with decreased co-viewing and a decline in traditional search methods. Social media is becoming less focused on shopping, while AI is increasingly utilized for information and decision-making. TV remains a key medium, but family viewing is declining. Interest in domestic politics is waning, with a shift towards health, economy, and technology news. Trust in TV news has decreased, and source credibility is the main factor for assessing information reliability.