Dezvoltatorii a peste 2.000 de apartamente în vestul Bucureștiului au vrut marca „Chiajna Shopping Center”. De ce au pierdut definitiv procesul cu OSIM - StartupCafe

The Eskiocak family, known for developing over 2,000 apartments in western Bucharest, attempted to register the name "Chiajna Shopping Center" with OSIM. Their request was denied, leading to a court battle that ended with the rejection of their appeal by the Bucharest Court of Appeal. The courts ruled that the name does not sufficiently identify a specific business, as it primarily describes a shopping center in Chiajna. The center opened in September 2024, featuring various retailers. The case highlights the challenges businesses face in trademarking names that are geographically descriptive. The Eskiocak family continues to invest in real estate projects in the area.