Dedeman schimbă totul în Grecia. Magazinele Praktiker trec sub nume românesc - Economica.net

Dedeman is rebranding Praktiker Hellas stores in Greece, marking a significant shift after acquiring the chain in 2025. The transition involves extensive renovations and aims to enhance operational efficiency. The first store to adopt the new identity is located in Tavros, Athens, with plans to modernize all 16 locations. The rebranding process began earlier than expected, reflecting Dedeman's commitment to a swift transition. The company is also focusing on improving supply chain management and introducing private label products. Despite recent losses, Dedeman aims to boost sales and profitability in the Greek market.