Dedeman le întrece pe unele dintre cele mai mari companii internaționale. Anunțul surpriză - Economica.net

Dedeman has won the Superbrands Romania 2026 edition in the 'Consumer' category, highlighting the rise of Romanian brands like eMAG and Banca Transilvania. The theme 'The Innovation Legacy' emphasizes the importance of innovation and adaptation in branding. The evaluation was conducted by a council of business leaders and marketing experts, revealing strong performance among local brands. Notably, 76% of participants value innovation in brands, with many preferring innovative options over familiar ones. The assessment included 801 brands across various sectors, with a focus on innovation for the first time. The program will continue with the next edition, inviting brands to share their stories.