Dedeman cucerește Grecia. Primul magazin Praktiker a fost redenumit, iar produsele românești ajung pe rafturile elene

Pavăl Holding is rebranding Praktiker stores in Greece to Dedeman, starting with the Tavros location. The transformation aims to restore profitability after significant losses. The strategy includes introducing Romanian-made products to enhance competitiveness. Dedeman plans to implement its successful business model from Romania in the Greek market. The company has undergone restructuring and capital increases to support its expansion efforts.