De la marfa din Turcia la fenomenul K. Cum au ajuns produsele sud-coreene să dicteze preferințele tinerilor

In Romania, the shift from Turkish goods in the '90s to Korean products today reflects changing consumer preferences among youth. The rise of K-culture, including K-pop and cosmetics, has created a global phenomenon, driven by social media and a desire for identity. Young people now seek to connect with a broader community through these products, which are perceived as high-quality and aspirational. Influencers play a significant role in shaping these trends, making Korean goods more accessible than ever. This cultural shift highlights a transformation in consumer behavior, moving from necessity to a curated lifestyle.