De la Black Friday la Crăciun: cum se schimbă comportamentul de cumpărare în retailul de beauty - Economica.net

The shopping behavior between Black Friday and Christmas varies significantly for beauty retailers. During Black Friday, consumers primarily buy for themselves, seeking competitive prices on products they have been eyeing. In contrast, as Christmas approaches, the focus shifts to purchasing gifts for others, where presentation and perceived value become more important than price alone. Retailers need to adapt their strategies accordingly, emphasizing gift-ready formats and experiences rather than just discounts. Effective communication should differ between the two periods, with Black Friday focusing on price comparisons and Christmas on ease of choice and value perception. Understanding these behavioral shifts can lead to more successful marketing strategies.