De la 2 cereri la 2.520: România își protejează tot mai mult brandurile la nivel european

Romanian companies have significantly increased their EU trademark applications, reaching 2,520 in 2024, a 120% rise since 2020. Prosper Mod leads with 328 applications, followed by Royal Estates & Buildings and Global Brother. The trend reflects a growing recognition of brand protection as a valuable asset. Additionally, Romania ranks 13th globally in EU trademark applications, surpassing several European countries. The data indicates a shift in how Romanian firms view their brands, transitioning from marketing tools to intellectual property assets.