De ce renunță gigantul Pandora la "dependența de argint" şi mizează pe platină. O schimbare importantă pentru modelul de business al celui mai mare producător de bijuterii din lume - Economica.net

Pandora is shifting from silver to platinum-plated jewelry to mitigate price volatility, despite falling silver prices. This strategy aims to diversify materials and protect profit margins. The company has hedged its silver needs for 2027, ensuring cost visibility. While continuing to sell silver products, Pandora anticipates a significant decrease in silver's share in its offerings. Consumer perception of platinum-plated jewelry is positive, and the company believes it can maintain affordability while enhancing durability. This move reflects a broader trend in the jewelry industry to seek alternatives to volatile precious metals.