De ce pierde Nike teren pe bursă și în piața echipamentelor sportive

Nike is set to exit the S&P 100 index due to a significant decline in market value, dropping from $264 billion in 2021 to approximately $56.52 billion today. This change reflects ongoing challenges, including decreased sales and strategic missteps post-pandemic. The company has faced competition from both established and emerging brands, particularly in China, where sales have plummeted. Despite efforts to reposition the brand and streamline operations, Nike's focus on lifestyle products has diluted its core performance identity. The company is also undergoing layoffs as part of a broader restructuring strategy to enhance efficiency and growth.