De ce picăm în capcana reducerilor. Explicaţiile psihologului despre cumpărăturile impulsive

Sales and advertisements can lead to impulsive buying, often disconnecting us from our actual needs. Psychologist Cristina Ionescu explains how emotions influence our purchasing decisions and offers strategies to avoid consumer traps. She highlights that both positive and negative emotions can trigger impulsive purchases, as our brains react quickly before rational thought kicks in. The way products are presented, including packaging and marketing narratives, plays a significant role in this behavior. To combat impulsivity, Ionescu suggests asking ourselves why we want to buy something and waiting 24 hours before making a decision, allowing for more rational thinking.