De ce costă atât de mult popcornul la cinema? Secretul afacerii care ține în viață marile lanțuri de cinematografe

Popcorn has become a crucial profit source for cinemas, often surpassing ticket sales. Collectible containers for popcorn are now highly sought after, generating significant revenue. AMC reports that food and drink sales account for a large portion of their income, with collectible designs attracting fans even without movie attendance. This trend, which began gaining momentum in 2019, has led to specialized designs and collaborations with filmmakers. While initially, popcorn was not allowed in theaters, it has evolved into an essential part of the cinema experience, with collectible containers now valued more than the popcorn itself.