De ce ajungi să cumperi mai mult la supermarket? Capcanele care te fac să cheltui mai mulți bani • Newsweek România

Supermarkets employ various strategies to encourage customers to spend more, including product placement, enticing discounts, and sensory stimuli. Shoppers often leave with unplanned items due to these tactics. Key factors include eye-level product positioning, large shopping carts that create a false sense of space, and appealing scents that stimulate appetite. Impulse buys are common at checkout counters, where small items catch attention. To avoid overspending, it's essential to create a shopping list and budget beforehand, and to reconsider purchases that weren't planned. Being aware of these marketing techniques can help consumers manage their spending effectively.