Dana Bănică, numită Director de Marketing al METRO România

Dana Bănică has been appointed as the Marketing Director of METRO Romania, overseeing the company's entire marketing function. With over 20 years of experience in cash & carry retail, she will lead marketing strategies for the HoReCa and Trader segments while continuing to support the LaDoiPași franchise development. Bănică has been with METRO since 2005, holding various roles focused on client business growth and experience enhancement. As Senior Retail Marketing Manager, she played a key role in expanding the LaDoiPași franchise, including launching the LaDoiPași EXTRA concept. METRO Romania is a major player in the local cash & carry market, primarily serving hospitality professionals and independent traders.