Dacia mizează pe trei lansări pentru a reveni pe creștere după un prim semestru dificil

Dacia aims to boost sales in the second half of the year with new model launches, despite a challenging first half marked by geopolitical pressures and increased competition. The company plans to introduce three new models: Sandero Hybrid, the new Spring, and the new Striker, which is expected to generate significant sales. Dacia maintains a strong market position in Europe, holding a 6.9% market share, and is optimistic about recovering lost volumes in Romania through the Rabla program. The brand is committed to electrification, planning to launch four fully electric models by 2030, while focusing on providing value for money.