Cutremur la Nike: Gigantul sportiv pregătește noi concedieri, după prăbușirea vânzărilor în China

Nike is planning further layoffs as part of a restructuring effort aimed at saving $2.5 billion, following a significant drop in sales in China. The company anticipates a larger revenue decline for fiscal year 2027 than analysts expected, leading to an 8.5% drop in stock prices. The restructuring will involve a shift from four to three global regions and the opening of a new center in India. Sales in China have fallen for nine consecutive quarters, impacting overall revenue. CEO Elliott Hill is focusing on sports performance and rebuilding retailer relationships, but challenges remain due to insufficient new products. Nike is also adjusting its distribution strategy in China, which may temporarily affect profits.