Cum se schimbă strategia SEO odată cu AI Search

SEO strategy is shifting from position optimization to citation optimization as more searches end without clicks. In the U.S., 68% of Google searches in early 2026 concluded without any clicks. Ahrefs reported a decline in CTR for the top position from 7.3% in March 2024 to 1.6% in December 2025. Brands cited in AI Overviews see a 35% increase in organic CTR compared to those not cited. Searches for brands and transactional queries are less affected by zero-click behavior than purely informational searches. Organic traffic remains relevant but is no longer the sole success indicator, prompting SEO teams to incorporate citation frequency as a separate metric. United Media Services integrates SEO, GEO, and data analytics to adapt visibility strategies continuously. The focus is now on citation rather than just position, as the landscape evolves.