Cum poți cumpăra mai ieftin de la IKEA - Economica.net

IKEA has introduced lower prices in physical stores to encourage customer visits, with discounts of up to 25% compared to online prices. The company aims to stabilize its online sales, which currently account for 30% of total sales, while planning to open 10 new stores in the next three years. The initiative includes 50 products with significant price reductions available only in-store until December 31, 2026. Additionally, IKEA Family members receive further discounts on select items. The company is investing 4.4 million euros in price reductions and aims to maintain the lowest prices in the market, supported by its long-term ownership structure. Currently, IKEA operates three stores in Romania and several planning studios and pickup points.