Cum poate influența AI prețurile din supermarketuri. „Folosesc informații despre consumator pentru a estima cât este dispus să plătească”

Major retail chains in the US are adopting AI tools for personalized pricing, raising concerns about dynamic pricing practices. A federal antitrust lawsuit against McDonald's claims the company uses AI to set menu prices, which it denies. Electronic shelf labels are becoming common in supermarkets, allowing real-time price adjustments based on market conditions. Experts warn that personalized pricing could complicate inflation measurement, as the same product may have different prices for different consumers. While dynamic and personalized pricing can offer discounts, they may also obscure market conditions from consumers.