Cum mai fac românii economie la mâncare. Fenomenul de downtrading ia amploare în supermarketuri

Many Romanians are shifting from premium brands to cheaper, lesser-known products due to financial constraints, a trend known as downtrading. This change reflects the increasing difficulty in managing expenses as salaries stagnate and prices rise. Consumers are opting for no-name brands and lower-priced alternatives, particularly in categories like dairy, oils, and basic groceries. Retailers are responding by stocking more affordable options. The overall consumption in Romania has decreased by over 7% this year, indicating a significant shift in spending habits as people seek to maintain utility at lower costs amidst high inflation.