Cum își propune Grecia să atragă turiști care stau mai mult și cheltuie și mai mult

The increasing number of Americans visiting Greece presents a significant opportunity for the Greek tourism sector to attract longer-staying travelers who spend more. Experts suggest that enhancing Greece's appeal in distant markets could drive the next phase of tourism growth. Improved air connectivity is already supporting this goal, with Athens airport expanding routes to the US, Canada, and China, and launching direct flights to India. Markets over six hours away have generated over 11% of Greece's tourism revenue. Australia is a mature long-distance market, while the US and Canada are high-value markets attracted by Greek culture and cuisine. Asia, particularly China and India, represents future growth potential.