Cum își pregătesc românii cumpărăturile de Black Friday și Crăciun - analiză - Economica.net

A recent study by Shopfully reveals that most Romanians prefer physical stores for Christmas shopping, with 60% opting for this method. The holiday shopping season begins for 42% on Black Friday, while 18% start planning in October. Digital catalogs are the primary source for gift ideas for 41% of respondents. AI is increasingly used for price comparison and budgeting, with 35% considering it helpful for shopping. The average budget for Black Friday and Christmas is around 1000 lei, with clothing and home items being the most popular gifts. Shopfully conducted the research in October 2026, targeting consumer preferences for the holiday season.