Cum își planifică românii vacanțele în funcție de generație: Tinerii cumpără asigurarea în ultimul moment, iar Baby Boomers pun pe primul loc acoperirea medicală
A recent analysis by Groupama reveals generational differences in how Romanians plan vacations and purchase travel insurance. Generation Z tends to buy insurance last minute, influenced by social media. Millennials incorporate insurance into their vacation planning, often opting for cancellation coverage. Generation X prefers couple vacations with tailored insurance, while Baby Boomers prioritize extensive medical coverage. Despite these differences, a common trend is the demand for customized solutions based on travel styles. Europe remains the top destination for Romanian travelers, with many opting for short trips. Groupama also highlights significant claims related to complex medical emergencies during travels.