Cum cumpără românii de pe Shein, Temu sau AliExpress, față de unguri, cehi și slovaci - studiu Compari.ro - Economica.net

A study by Heureka Group reveals that low prices are the main reason consumers in Central and Eastern Europe prefer international marketplaces. However, purchasing habits vary significantly across countries. Romanian respondents shop less frequently and report less predictable experiences compared to their counterparts in the Czech Republic, Slovakia, and Hungary. While price is a major attraction, concerns about product quality and safety persist across all markets. Trust issues are not unique to Romania, but the country shows a higher percentage of consumers dissatisfied with product quality. This suggests that despite the allure of low prices, trust and quality significantly influence regular purchasing habits.