Cum construiești avantajul competitiv pe care concurența nu îl poate copia peste noapte. Ron Kaufman revine în România alături de Ascendis

Ron Kaufman emphasizes the importance of understanding customer needs to create valuable services. He argues that service excellence is a competitive advantage that cannot be easily replicated. Companies must adapt to rising customer expectations and focus on personalized service. Kaufman will conduct masterclasses in Romania to share insights on service improvement and organizational culture.