Cum ajungi să nu-ți mai recunoști propriul nume: Fenomenul 'jamais vu', opusul bizar al deja vu-ului, explicat de cercetători

The phenomenon of 'jamais vu' occurs when familiar words or faces suddenly feel strange. This can happen through repetitive writing, leading to a temporary loss of recognition. Psychologists explain it as a result of cognitive overload, where the brain struggles to process familiar information. Recent studies show that about 70% of participants experience this after repeating a word multiple times. While initially thought to stem from higher cognitive functions, newer research suggests it may originate in the visual cortex. 'Jamais vu' can also be linked to conditions like temporal lobe epilepsy and obsessive-compulsive disorder, indicating its potential clinical significance.