Cum a ajuns un brand româneasc de bomboane în Japonia, SUA și Australia. Ciprian Scrieciu, Bomboniera, la conferința „Made in Romania”: „Ce am discutat la târg a rămas tot anul, deci m-am cam ținut de cuvânt”

Cipi candies have become a well-known Romanian brand since 2004, founded by Ciprian Scrieciu. The company has expanded its market reach to countries like Japan, the USA, and Australia. Scrieciu emphasized the importance of flexibility in production, allowing for smaller orders and customized products, which larger factories cannot easily accommodate. Despite initial challenges in establishing Romania's reputation in the candy industry, Bomboniera has successfully participated in international trade fairs. Scrieciu criticized the lack of support from Romanian economic diplomacy at these events, while highlighting the need for better investment in marketing for Romanian brands. He remains optimistic about future growth and collaboration in the business environment.