Cum a ajuns România o piață-cheie pentru marile magazine online de parfumuri din Europa

Romania accounts for 7% of the largest online beauty retailer's business in Europe, ranking fourth among its markets. This growth reflects a significant increase in local e-commerce, with revenues rising by 42% in 2024 and 52% in 2025. Notino, which entered Romania in 2009, has evolved from a perfume retailer to a regional logistics hub, operating one of its four distribution centers there. The demand for online perfumes has consistently outpaced the European average, leading to investments in local logistics and services. The presence of such a major player raises operational standards across the local e-commerce landscape.