Criza de cipuri răstoarnă piața smartphone-urilor: Samsung ar putea reveni în frunte până la sfârșitul anului

Counterpoint Research estimates that Samsung Electronics may regain the top position in the global smartphone market by 2026, with a projected 0.8% increase in shipments. This comes amid a challenging period for the industry, with global shipments expected to decline by 14.3% this year due to a memory chip supply crisis. Chinese manufacturers are likely to be the most affected, while Samsung's integrated supply chain may provide an advantage. The smartphone market outlook remains complicated, with further contraction anticipated until 2027, before a potential recovery in 2028. Apple may better handle rising costs, but analysts remain cautious about its market performance. Huawei is expanding its internal component sources to reduce reliance on external suppliers, while Chinese producers face significant pressure due to higher component costs and declining demand.