„Cozy” a devenit o industrie: cât costă, de fapt, o casă primitoare

The article discusses the marketing strategies behind seasonal home decor trends, particularly the concept of 'hygge' and its commercialization. It highlights how consumerism has transformed simple comforts into a cycle of rapid consumption, leading to significant waste. The rise of affordable home goods has created a throwaway culture, where items are quickly replaced, contributing to environmental issues. The author suggests that true coziness comes from meaningful experiences rather than material possessions, advocating for a shift towards sustainable purchasing habits. Ultimately, a welcoming home is built on relationships and experiences, not just seasonal decor.