Cosmetice "de lux", dar de până la 10 ori mai ieftine. De ce le aleg tot mai multe românce

Many Romanian women are increasingly choosing affordable "dupes" of luxury cosmetics, which offer similar effects and ingredients at a fraction of the price. These products, often made in Romania, have gained popularity for their multifunctionality and simplicity, with consumers preferring fewer, effective items in their beauty routines. The trend reflects a shift in consumer behavior, particularly among younger women, who prioritize performance over brand prestige. However, experts advise caution regarding ingredient safety and sourcing when opting for cheaper alternatives. The rise of social media has also influenced how beauty products are discovered and compared.