Conținutul despre FIFA World Cup 2026™ a depășit 1 trilion de vizualizări pe TikTok

The FIFA World Cup 2026 generated over 1.2 trillion views on TikTok, showcasing the massive engagement and content creation by fans. Key statistics include 28 billion views on the official account, 660 million unique views for live broadcasts, and 22 million videos shared with related hashtags. The #FIFAWorldCup hashtag saw a significant increase in posts, rising by nearly 1,700% compared to the 2022 edition. TikTok served as a platform for fans to share their World Cup moments, with 30 accredited content creators providing behind-the-scenes access throughout the tournament.