Consumatorii chinezi se reorientează spre luxul second-hand

Luxury brands are facing challenges as Chinese consumers shift towards the second-hand luxury market, which is growing significantly. Previously major buyers, Chinese consumers accounted for a third of global luxury spending, but the market for personal luxury goods is declining. In contrast, the second-hand luxury market in China is projected to grow substantially, with estimates suggesting it could exceed 100 billion yuan by 2030. This shift in consumer behavior is prompting Western brands to rethink their strategies, leading to store closures. Younger generations are increasingly favoring trendy brands and valuing cultural significance over mere status. Despite these changes, China remains an important market for luxury producers.