Comerțul online intră într-o nouă etapă: cum s-au schimbat cumpărăturile românilor în 2026. Cine câștigă și cine pierde

Romania's online retail market is entering a new phase, with sales increasing by 4% in the first half of 2026, while the number of orders has stagnated. Growth varies by product category, with electronics and gadgets seeing a significant rise in sales and orders. The pharmaceutical sector also experienced notable growth, while beauty products and children's items faced declines. The average order value increased to 57 euros, reflecting selective market growth. Analysts suggest that demand remains strong for essential categories, while impulse purchases are declining. The future of the market remains uncertain as it adapts to new consumer behaviors.