Comerțul online din România se schimbă: „Retailerii analizează mai atent ce dezvoltă, ce amână” - CEO Innobyte - Economica.net

Large retail companies are becoming more selective in eCommerce budget allocation, focusing on scalable infrastructure, automation, and operational efficiency. Innobyte's analysis highlights a shift towards disciplined investment decisions, emphasizing the relationship between technology investment and operational results. The company reports a significant revenue increase, indicating a trend where eCommerce is viewed as an ongoing optimization process rather than a one-time project. AI integration is also gaining traction, with a focus on practical applications that enhance efficiency.