Colgate-Palmolive vrea să vândă mai multe mărci de produse de îngrijire personală; Tranzacţia ar putea depăşi un miliard de dolari

Colgate-Palmolive is considering selling some personal care brands, including Softsoap and Irish Spring, in a deal potentially exceeding $1 billion. The company is collaborating with Goldman Sachs for this sale, focusing on specific brands rather than the entire personal care division. This decision aligns with trends among major consumer goods companies restructuring their portfolios amid rising costs and consumer budget pressures. Colgate's market capitalization is around $70 billion, with a recent 11% stock increase. Despite a 4.9% rise in net sales, organic sales in North America fell by 3%. Personal care contributed 17% to Colgate's net sales in 2025, while oral care remains the largest segment.