Coca-Cola renunță la tradiție din cauza generației Z: Apar băuturile personalizate care costă mai mult

Coca-Cola is developing new equipment for automated personalized drinks, responding to consumer preferences and restaurant demands for higher-margin products. The company is testing an updated Freestyle dispenser that can mix flavored syrups and other ingredients. Interest in customized beverages is rising, especially among Gen Z, who are willing to pay more for visually appealing drinks. Coca-Cola plans to launch a new base for energizing drinks by 2027, aiming to capitalize on the growing market for personalized beverages while maintaining its core soda business.