Coca-Cola HBC România își extinde portofoliul de băuturi spirtoase printr-un parteneriat cu Heaven Hill

Coca-Cola HBC Romania has partnered with Heaven Hill Brands to distribute four premium spirits: Lunazul Tequila, Tequila Ocho, Evan Williams Bourbon, and Elijah Craig Bourbon. This collaboration aims to enhance the premium spirits portfolio, targeting HoReCa and specialty retail sectors. Heaven Hill, a family-owned company since 1935, is a leading producer of bourbon. The selected brands emphasize authenticity and unique stories, appealing to bartenders and adult consumers. Lunazul and Tequila Ocho showcase distinct tequila profiles, while Evan Williams and Elijah Craig represent traditional bourbon craftsmanship.