Cel mai bogat om din Asia își extinde imperiul: Intră pe o nouă piață cu prețuri sub 1 euro. Strategia care-i crește averea lui Ambani

Mukesh Ambani is expanding his empire by entering the ice cream market with aggressive pricing, potentially sparking a price war. His company, Reliance Consumer Products, launched Bombay Creamery, offering ice cream at just 10 rupees (approximately 0.09 euros). This strategy mirrors his previous successful market entries, leveraging low prices and a vast distribution network. The move is expected to disrupt the established players in the Indian ice cream sector, which is experiencing significant growth. Ambani's approach has already impacted stock prices of competitors, indicating the potential for a competitive shift in the market.