Ce rol mai au autoritatea, experienta si sursele originale in vizibilitatea organica

The role of authority, experience, and original sources has evolved in generative search, shifting from ranking signals to citation filters. Research indicates that a significant percentage of citations from language models do not fully support the claims they are used for. Google's E-E-A-T framework, which includes Experience, Expertise, Authoritativeness, and Trustworthiness, now directly influences which sources are cited in generative responses. Visitors arriving via AI Search citations have a much higher value than those from organic searches, reflecting clearer intent. Trust is built over time through consistent signals, and brands that invest in these signals maintain visibility in an increasingly generative search landscape.