Ce mașini își caută românii: cerere în creștere pentru SUV-uri, vehicule electrice și mărcile chinezești, în prima jumătate a anului 2026 (analiză) - StartupCafe

The first half of 2026 shows a significant shift in Romanian car buyers' preferences, with increasing interest in SUVs, electric vehicles, and newer models. SUVs dominate the market, accounting for over 43% of listings on Autovit.ro, with Dacia Duster seeing a 40% rise in leads. Electric and hybrid vehicles are also gaining traction, with a 19% increase in offerings and a 45% rise in generated leads. The price range of 10,000–25,000 EUR remains the most attractive for buyers, who are increasingly leaning towards newer cars with modern technologies. Chinese car brands are gaining visibility and interest, contributing to market diversification.