Ce competențe sunt esențiale în industriile creative în era AI

Romania has the lowest percentage of employed individuals in the cultural sector within the EU, at 1.8%. The creative industry is undergoing significant changes due to artificial intelligence, necessitating new skills alongside talent. A survey indicates that 87% of creators using AI report business growth, while 85% believe final creative decisions should remain theirs. The evolving landscape requires professionals to possess strategic thinking, team management, and decision-making abilities. The Bucharest Business School offers a Creative MBA program to equip individuals in the creative industries with essential leadership and management skills, blending entrepreneurship and digital transformation. This program is the only accredited MBA of its kind in Romania, taught in English over 22 months.