Ce află Facebook și TikTok despre cumpărăturile tale înainte să îți dai acordul

An analysis reveals that many Romanian online stores send shopping data to Facebook and TikTok before users consent. Out of 5,418 tested stores, 575 transmitted information without user agreement. The study used an automated browser to simulate a new buyer's journey, tracking advertising tools called 'pixels' from Meta and TikTok. Even with cookie consent banners, many stores still sent data prematurely. The law requires user consent for data access, and the EU Court emphasizes that consent must be active. The findings indicate that cookie banners alone do not ensure user privacy, as data may be sent before consent is given.