Ce a învățat Notino din milioane de comenzi înainte să-și lanseze propria marcă de produse - StartupCafe

Notino, Europe's largest online beauty retailer, has launched its own makeup brand after three years of development, leveraging unique customer data for product creation. The collection features a wide range of shades and categories, addressing specific consumer needs. This strategic move aims to enhance profit margins, differentiate from competitors, and fill gaps in the market. The global makeup market is projected to grow significantly, with Notino focusing on foundation and concealer as key products. The success of the brand will be measured by customer repurchase rates and product expansion.