Câți turiști străini vin în România: Transilvania și Maramureș, căutate pentru experiențe autentice. ANALIZĂ

Romania's tourism is increasingly attracting foreign visitors, particularly from the US and UK, who seek authentic experiences in regions like Transylvania and Maramureș. In early 2026, hotel stays rose to approximately 8.1 million, with a 2.8% increase in foreign arrivals. Tourists are interested in local heritage, cuisine, and longer stays, favoring boutique hotels and rural tourism. Germany remains a key market, with a shift towards individual travel. Bucharest, Cluj, and Timișoara are popular for business tourism, while Oradea is emerging as a destination. Last-minute bookings are common, with over 75% made via mobile devices, indicating a need for hotels to adapt quickly.