Câtă ciocolată vinde Leonidas în România: 60 de tone într-un an si 3 mil. euro. România, cea mai mare piață externă după zona BeNeFraLux - Economica.net

In 2025, Leonidas sold around 60 tons of chocolate in Romania, achieving a turnover of approximately 3 million euros, making it the largest export market outside BeNeFraLux. Ion Codreanu, who has been developing the brand locally since 2009, discussed the evolution of the business and consumer behavior in Romania. The company has expanded its presence with 12 stores, including four directly managed in Bucharest. Unlike other European markets, over 60% of purchases in Romania are for gifting purposes. The company has invested over 1 million euros in development since 2009, with online sales now accounting for 12% of revenue, reflecting changing consumer preferences and shopping habits.