Cât îi costă pe români începutul noului an școlar. Aproape 9 din 10 familii spun că efortul financiar este mare, iar cumpărăturile încep tot mai devreme

As the new school year approaches, Romanian families face increased financial pressure, prompting early shopping and price comparisons. A survey reveals that nearly 90% of respondents view school preparations as a significant financial burden. Many parents prioritize discounts, with 86% considering promotions when purchasing school supplies. The shopping season for 'Back to School' has started earlier this year, with a notable increase in IT product purchases. Retailers are responding with targeted campaigns to help families manage costs, while payment in installments is becoming more common for expensive items. Overall, the shopping behavior reflects a shift towards careful budgeting and planning.